How Benefit Technology is Reshaping Employees’ Buying Decisions

Written by benefitexpress | December 7, 2017


As employees increasingly demand a more streamlined open enrollment period where personalized and flexible plans are on offer, it’s important for benefit advisers to accommodate these evolving expectations.

Employees don't compare their online open enrollment experience to other online enrollment technologies. Instead, they expect intuitive, simple solutions similar to shopping through retail giants like Amazon or choosing a new show on Netflix. Meeting those expectations is key to driving better buying behavior in employees  and finding the best technology solution is the first step in that process.

Our CEO, Michael Sternklar, sheds light on how technology is being used to reshape employees’ health benefit buying trends to promote a better experience. Read his recent article on Employee Benefit News.

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Topics: Benefits Technology