benefitexpress November 6, 2019 4 min read

Open Enrollment Email Communication Made Simple

Employee benefits communication sample

Annual enrollment is well underway for your organization (or quickly approaching). That means the months your team spent planning and strategizing are finally taking full effect.

This is an exciting few weeks – as open enrollment is an opportune time to better understand your employees’ decision behaviors and uncover what matters most when it comes to benefits offerings. It’s also an opportunity to reflect on your organization’s open enrollment communication strategy.

Effective communication is crucial to a successful open enrollment. From printed flyers, mailed postcards and digital messaging, benefits communication plays a role both in informing employees that open enrollment is around the corner and bolstering employee engagement

Email communication for open enrollment

As discussed above, there are multiple ways to deploy employee communications- but which avenue of open enrollment communication is most effective? 

The answer depends on your strategy and employee demographic, but one thing can be said for certain: email is a tried and true method for employee communication.

Open enrollment communication goals

  • Communicate key instructions for open enrollment
  • Enhance open enrollment participation
  • Empower employees to make informed benefits decisions

That said, creating open enrollment emails can present its own set of challenges. For example, most recipients won't spend time reading an email that is too long - but you still need to include key information. What to include in your email communications also depends on whether the enrollment is active or passive, or if your benefits packages have changed since the year prior. 

We want to make this easy for you. 

Download our e-book for instant access to ready-to-use open enrollment email templates, including tips, best practices and how to get the most out of your email communications. Either copy, paste and deploy or tweak to meet your company's unique style. Either way, these templates are designed to get your message across in a concise and effective manner. 

While email is a major focus of open enrollment communication, it shouldn't be your only tool. Consider ways to integrate email into your complete open enrollment strategy. For example, your emails should be a reflection of your company culture, so don't be afraid to add some personality. Furthermore, supplement your emails with printed materials around the office for a multi-touch approach. 

We discuss more ways to incorporate email into your open enrollment communication strategy in our new e-book. Download today to use now or discuss at next year's open enrollment strategy meetings.