benefitexpress, the leading provider of cloud-based technology solutions and services for employee benefits administration, releases best practices for an effective enrollment communication strategy ahead of open enrollment planning season. As featured in benefitexpress’ Annual Enrollment Survival Guide, these practical ideas and tips are designed to assist benefits professionals in human resources roles with a successful open enrollment season.
The distribution of the survival guide comes on the heels of a recent study reporting today’s workforce is shifting to nontraditional employees in need of flexible and more customizable benefits to match their lifestyle preferences. In fact, that same report states nearly 73 percent of employees surveyed expressed that a custom benefits program would increase their company loyalty.
With open enrollment being a demanding, stressful time for benefits and HR professionals, the benefitexpress survival guide is designed to help them alleviate headaches associated with the process and learn how to effectively communicate plan options using decision support.
“Employees may have a negative perception when it comes to open enrollment, putting it off to the last minute — due to a lack of understanding or engagement in the process. Arming employers with communication tips and tools to step back, plan, and address the pain points experienced last year can improve the experience for both employers and employees alike,” said Julia Goebel, chief marketing officer at benefitexpress.
benefitexpress’ Annual Enrollment Survival Guide focuses on four key elements: Gather, Inform, Supply, and Thrive. Each section provides detailed insights into best practices and acts as a “workbook” to ensure HR managers follow a step-by-step, action-oriented course for a successful communications program to improve the benefits enrollment period.